Content strategy: leading change

Build leadership capabilities to transform how your organisation creates content. Get intensive, hands-on practice that makes you change-ready fast.

This new 2-day course is based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.

You'll learn to lead content transformation, whether you work in design, marketing, communications or cross-functional teams. And learn from experienced strategists and earn a professional certificate. The course is taught online and streamed live from the UK.

Our courses now integrate advanced GenAI. You'll learn how to use GenAI tools to support your leadership practice.

Who should take this course

This course is for content professionals who need to change how their organisation creates content. You might be a:

• Senior content designer ready to lead change
• Content strategist moving beyond strategy documents
• Content manager wanting to influence teams and culture
• Communication or marketing lead managing content
• Solo consultant wanting to create lasting change for clients

You'll need experience in content strategy, design or management to get the most from this course.

What makes this course different

Learn from content transformation experts

Your trainers are strategists who lead content transformation and culture change at scale. They bring proven techniques and real experience directly into the classroom.

Intensive format that gets results

Our 2-day focused approach uses live instruction and immediate feedback. You'll be ready to lead change faster—no months of video lessons to work through alone.

Expert support for your transformation

Working alongside other leaders in small teams, you'll have expert support throughout the course. You'll also get a 1-hour mentoring session in the month after the course to support your transformation work.

Focus on people, not documents

Every method will help you change working culture and decision-making. Everything reflects real organisational change work—not just theoretical frameworks.

Include co-design in your toolkit

Learn to work with teams to create solutions together. Build buy-in and sustainable change rather than top-down mandates.

What you'll learn and build

Day 1: Diagnosing problems and designing change

Understand why content strategies fail

Learn why traditional approaches fail and how to focus on people, practice and technology.

Diagnose your content problems

Use proven tools to uncover how content decisions really get made.

Focus your efforts

Connect problems to root causes and identify high-impact changes.

Map who has influence

Identify who affects content choices and trace decision paths.

Work with teams to create solutions

Collaborate on strategy so people feel involved and champion the work.

Handle pushback effectively

Navigate difficult conversations and build trust with people resisting change.

Day 2: Leading sustainable transformation

Design behaviour change interventions

Create practical solutions that move people from awareness to action.

Build internal change capability

Transfer knowledge and create coaching systems for continuous improvement.

Embed new working practices

Set up measurement systems that sustain transformation.

Lead stakeholder alignment

Present priorities and secure commitment from decision-makers.

Start creating an implementation roadmap

Develop an action plan with specific steps and accountability.

Your mentoring session after the course

Review your progress

Discuss challenges and successes from your first month of implementation.

Get personalised guidance

Receive tailored advice for your specific organisational context and obstacles.

Refine your approach

Adjust your transformation plan based on real-world results and expert feedback.

Join the Academy

Content design: leading change is part of our Content Design Academy. It's a career-long learning programme that supports content professionals as you develop from hands-on practitioner to strategic leader.

Each course builds on the others, but you can also take them individually. They all provide practical, industry-relevant training as your career develops, and you'll also earn a professional certificate.

Academy programme

Content design: fundamentals

Learn core skills through hands-on practice, working in small groups to create user-centred content that solves a real user problem.

Content design: in-action

Develop advanced teamwork skills and systematic approaches for working on more complex products and services.

Content strategy: leading change

Build strategic content leadership capabilities to drive organisational change and transformation.

Other courses

Working with: GenAI

Learn to use Generative AI (GenAI) tools effectively in your content work and get intensive, hands-on practice.

Graduate benefits

The more courses you complete, the more you benefit.

You'll hear about new courses first, get discounts on training and exclusive invitations to Academy events to connect with fellow content design professionals.

All benefits belong to you. It doesn't matter who paid for your courses.

Course details

• Format: Live online through Zoom
• Schedule: 10 am to 4 pm (UK time) both days, plus 1-hour follow-up session a month after the course
• Group size: Maximum 16 participants
• Certificate: Professional certificate upon completion

What you'll need:

• Reliable internet and webcam
• Access to Google Docs or Microsoft Office
• Access to Zoom
• Optional: Access to a text-based GenAI tool

Course costs

Early bird pricing is available until Friday 22 August at 4 pm (UK time)

Pricing	Standard
Including VAT	£1,095
Excluding VAT	£912.50