Content design: in-action

Develop advanced teamwork skills for designing content across complex digital products and services. Get intensive, hands-on practice that prepares you for senior roles.

This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.

You'll learn to design content for multi-step user journeys across different touchpoints. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from the UK.

Our curriculum now integrates advanced GenAI. You'll learn how to use GenAI tools for research analysis, journey mapping and testing.

Who should take this course

This course is for professionals with 12 to 18 months of content design experience. You might be a:

• Graduate of our Content design: fundamentals course
• Content designer ready for more complex projects
• UX writer moving into content design
• Content manager needing design techniques
• Communication manager working on products
• Content strategist wanting hands-on practice

What makes this course different

Learn from experienced content designers

Your trainers are experienced content designers working on live projects. They bring advanced insights and current industry experience directly into the classroom.

Intensive format that gets results

Our 2-day focused approach uses live instruction and immediate feedback. You'll be promotion-ready faster—no months of video lessons to work through alone.

Create a portfolio piece

Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a portfolio piece that shows your new skills.

Learn to work with complexity

You'll put concepts into practice by working on realistic multi-step user journeys. The exercises throughout the course reflect real content design tasks and challenges.

Include GenAI in your toolkit

Learn to use GenAI tools for advanced content design workflows. It's a skill that's increasingly valuable in today's competitive job market.

What you'll learn and build

Day 1: Advanced research and strategy

Work in agile environments

Understand how to work in product teams using agile methods.

Analyse complex research

Identify language patterns and user needs from detailed interview transcripts.

Synthesise strategic insights

Turn research findings into clear recommendations for content decisions.

Identify needs and map user journeys

Create detailed journey maps showing opportunities and pain points across touchpoints.

Design for complexity

Develop content that works for multiple user needs.

Present to stakeholders

Share your ideas and rationale with others for feedback.

Day 2: Systematic content creation and optimisation

Build scalable systems

Create reusable content patterns and components.

Carry out testing

Run content tests with realistic scenarios and interpret results.

Iterate on the design

Improve content based on feedback using structured methods.

Measure performance

Identify metrics for ongoing content measurement.

Lead stakeholder presentations

Present content solutions with business rationale.

Join the Academy

Content design: in-action is part of our Content Design Academy. It's a career-long learning programme that supports content professionals as you develop from hands-on practitioner to strategic leader.

Each course builds on the others, but you can also take them individually. They all provide practical, industry-relevant training as your career develops, and you'll also earn a professional certificate.

Academy programme

Content design: fundamentals

Learn core skills through hands-on practice, working in small groups to create user-centred content that solves a real user problem.

Content design: in-action

Develop advanced teamwork skills and systematic approaches for working on more complex products and services.

Content strategy: leading change

Build strategic content leadership capabilities to drive organisational change and transformation.

Other courses

Working with: GenAI

Learn to use Generative AI (GenAI) tools effectively in your content work and get intensive, hands-on practice.

Graduate benefits

The more courses you complete, the more you benefit.

You'll hear about new courses first, get discounts on training and exclusive invitations to Academy events to connect with fellow content design professionals.

All benefits belong to you. It doesn't matter who paid for your courses.

Graduate success stories

The insights and skills I've gained are truly game-changing, and I can't wait to start putting them into action.

It's been a fantastic experience - we covered so much in such a short time and it has been wonderful to be surrounded by other content folk, all learning together.

Amazing to pick up new skills. I look forward to applying what I've learned to the benefit of users.

Course details

• Format: Live online through Zoom
• Schedule: 10 am to 4 pm (UK time) both days
• Group size: Maximum 16 participants
• Certificate: Professional certificate upon completion

What you'll need:

• Reliable internet and webcam
• Access to Google Docs or Microsoft Office
• Access to Zoom
• Optional: Access to a text-based GenAI tool

Course costs

Early bird pricing is available until Friday 22 August at 4 pm (UK time)

Pricing	Standard
Including VAT	£995
Excluding VAT	£829.17