Content design: fundamentals

Learn the skills you need to start a career in content design and UX writing. Get intensive, hands-on practice that makes you job-ready, fast.

This 2-day course has been updated based on over a decade's work with global brands and government agencies. We've also used feedback from thousands of students who've completed our training.

You'll learn to design content for digital products and services, including websites and apps. And learn from experienced practitioners and earn a professional certificate. The course is taught online and streamed live from the UK.

Our curriculum now integrates GenAI throughout. You'll learn how to use GenAI tools across the content design process, from research to testing.

Who should take this course

This course is for professionals who are new to content design or want to build a solid foundation. You might be a:

• New content designer seeking formal training
• Writer or content professional moving into digital products and services
• Marketer or communicator transitioning to product roles
• UX or UI designer wanting to collaborate better
• Career changer with a writing or design background

You don't need content design experience to take this course.

What makes this course different

Learn from experienced content designers

Your trainers are content designers working on live projects. They bring real-world insights and current industry experience directly into the classroom.

Intensive format that gets results

Our 2-day focused approach uses live instruction and immediate feedback. You'll be job-ready faster—no months of video lessons to work through alone.

Create a portfolio piece

Working alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a portfolio piece that shows your new skills.

Apply everything you learn

You'll put concepts into practice by working on a realistic project. The exercises throughout the course reflect real content design tasks and challenges.

Include GenAI in your toolkit

Learn to use GenAI tools in the content design process. It's a skill that's increasingly valuable in today's competitive job market.

What you'll learn and build

Day 1: Learn content design foundations

Understand content design

Learn how content design and UX writing differ from copywriting.

Work like a product team

Discover how content designers collaborate with designers, developers and researchers.

Decode user behaviour

Learn how people process information online, including cognitive load and scanning patterns.

Research user language

Analyse keyword and phrase data to understand how users naturally speak. Use these insights to choose words that match users' mental models.

Identify real user problems

Review user interview data to uncover opportunities, pain points and gaps. Use these findings to inform your content priorities.

Create user requirements

Transform user problems into actionable content needs.

Day 2: Create and test content

Design interface content

Create a mobile page, buttons and help text that guide users intuitively.

Write confirmation messages

Create email and SMS confirmations that address user concerns and build confidence.

Take part in a peer review

Apply structured critique techniques used by product teams. Learn to give and receive feedback constructively.

Test with users

Observe how users interact with your content and gather actionable feedback.

Iterate based on evidence

Improve your content using the data you've gathered. Make informed changes that solve real user problems.

Present with confidence

Showcase your work and explain your approach.

Join the Academy

Content design: fundamentals is part of our Content Design Academy. It's a career-long learning programme that supports content professionals as you develop from hands-on practitioner to strategic leader.

Each course builds on the others, but you can also take them individually. They all provide practical, industry-relevant training as your career develops, and you'll also earn a professional certificate.

Academy programme

Content design: fundamentals

Learn core skills through hands-on practice, working in small groups to create user-centred content that solves a real user problem.

Content design: in-action

Develop advanced teamwork skills and systematic approaches for working on more complex products and services.

Content strategy: leading change

Build strategic content leadership capabilities to drive organisational change and transformation.

Other courses

Working with: GenAI

Learn to use Generative AI (GenAI) tools effectively in your content work and get intensive, hands-on practice.

Graduate benefits

The more courses you complete, the more you benefit.

You'll hear about new courses first, get discounts on training and exclusive invitations to Academy events to connect with fellow content design professionals.

All benefits belong to you. It doesn't matter who paid for your courses.

Graduate success stories

I recommend this course no matter where you are in your content journey.

This is one of the best courses I've been on. The material was really well thought out and presented, the trainers were excellent.

You'll learn lots of cool things! And get a fantastic grounding in content design and what it means.

Course details

• Format: Live online through Zoom
• Schedule: 10 am to 4 pm (UK time) both days
• Group size: Maximum 16 participants
• Certificate: Professional certificate upon completion

What you'll need:

• Reliable internet and webcam
• Access to Google Docs or Microsoft Office
• Access to Zoom
• Optional: Access to a text-based GenAI tool

Course costs

Early bird pricing is available until Friday 28 November 2026 at 4 pm (UK time)

Pricing	Standard	Early Bird
Including VAT	£895	£795
Excluding VAT	£745.83	£662.50