Working with GenAI

Learn to use Generative AI (GenAI) tools effectively in your content work. Get intensive, hands-on practice that makes you GenAI-ready fast.

This new 2-day course is based on our extensive research and real-world use of GenAI. We've also used feedback from professionals who are navigating this rapidly changing field.

You'll learn to use GenAI as a collaborative partner in your content work, from research to creation. And learn from experienced practitioners who use GenAI in their practice, and earn a professional certificate. The course is taught online and streamed live from the UK.

Our curriculum gives you practical skills without the hype. You'll learn to work with GenAI safely, ethically and effectively.

Who should take this course

This course is for content professionals who need to understand and use GenAI in their work. You might be a:

• Content designer exploring GenAI capabilities
• Writer or editor adapting to AI tools
• Content strategist shaping GenAI adoption
• UX professional integrating AI into workflows
• Team lead guiding responsible GenAI use

You don't need GenAI experience to take this course.

What makes this course different

Learn from experienced practitioners

Your trainers are content designers who use GenAI in real projects. They bring practical insights and balanced perspectives directly into the classroom.

Intensive format that gets results

Our 2-day focused approach uses live instruction and hands-on practice. You'll be ready to use GenAI effectively—no abstract theory or unnecessary technical details.

Space to experiment and ask questions

Working alongside other professionals in small groups, you'll have expert support throughout. You'll have space to experiment, ask questions, and leave with practical skills you can put to use at work.

Understand how GenAI can support content design work

You'll go through the steps in the content design process and learn how you can integrate GenAI. And get experience with text and multimedia GenAI tools.

Learn responsible practices from day 1

Learn to spot bias, check accuracy and maintain quality. You'll understand both the benefits and limitations of GenAI tools.

What you'll learn and build

Day 1: Core skills and workflows

Understand how GenAI works

Learn what GenAI can and cannot do for content work.

Write effective prompts

Create clear instructions that get useful results from AI tools.

Use GenAI for research

Speed up thematic analysis and pattern recognition in user data.

Create content with GenAI

Generate drafts and prototypes while maintaining quality.

Refine and improve outputs

Edit AI content to meet user needs and brand standards.

Build effective workflows

Integrate GenAI into your existing content processes.

Day 2: Strategic and responsible use

Explore advanced GenAI tools

Learn about image, audio and video generation for content needs.

Understand changing user behaviour

Learn how AI is reshaping how people find and use content.

Check for bias and accuracy

Spot problems to ensure more inclusive, accessible content.

Mitigate risks

Learn about hallucinations, copyright concerns and ethical issues.

Learn about governance frameworks

See real-world guidelines to develop your own policies for GenAI use.

Join the Academy

Working with GenAI is part of our Content Design Academy. It's a career-long learning programme that supports content professionals as you develop from hands-on practitioner to strategic leader.

Each course builds on the others, but you can also take them individually. They all provide practical, industry-relevant training as your career develops, and you'll also earn a professional certificate.

Academy programme

Content design: fundamentals

Learn core skills through hands-on practice, working in small groups to create user-centred content that solves a real user problem.

Content design: in-action

Develop advanced teamwork skills and systematic approaches for working on more complex products and services.

Content strategy: leading change

Build strategic content leadership capabilities to drive organisational change and transformation.

Other courses

Working with: GenAI

Learn to use Generative AI (GenAI) tools effectively in your content work and get intensive, hands-on practice.

Graduate benefits

The more courses you complete, the more you benefit.

You'll hear about new courses first, get discounts on training and exclusive invitations to Academy events to connect with fellow content design professionals.

All benefits belong to you. It doesn't matter who paid for your courses.

Course details

• Format: Live online through Zoom
• Schedule: 10 am to 4 pm (UK time) both days
• Group size: Maximum 16 participants
• Certificate: Professional certificate upon completion

What you'll need:

• Reliable internet and webcam
• Access to Google Docs or Microsoft Office
• Access to Zoom
• Access to a text-based GenAI tool (free options available)

What you'll get:

• GenAI resources guide
• Tested prompts ready to use in your work

Course costs

Early bird pricing is available until Friday 22 August at 4 pm (UK time)

Pricing	Early bird	Standard
Including VAT	£895	£995
Excluding VAT	£745.83	£829.17