{"product_id":"content-design-fundamentals-delivered-by-weave","title":"Content design: fundamentals (Weave)","description":" \n\u003cp\u003eLearn the skills you need to start a career in content design and UX writing. Get intensive, hands-on practice that makes you job-ready, fast.\u003c\/p\u003e\n \n\u003cp\u003eThis course is delivered by Weave, our official training partner in Australia since 2019. It's taught online and streamed live from Australia.\u003c\/p\u003e\n \n\u003cp\u003eThe 2-day course has been updated based on over a decade's work with global brands and government agencies, and feedback from thousands of students who've completed our training.\u003c\/p\u003e\n \n\u003cp\u003eYou'll learn to design content for digital products and services, including websites and apps. You'll also learn how to use GenAI tools across the content design process, from research to testing.\u003c\/p\u003e\n \n\u003cp\u003eYou'll learn from experienced practitioners and earn a professional certificate.\u003c\/p\u003e\n \n\u003ch2\u003eWho should take this course\u003c\/h2\u003e\n \n\u003cp\u003eThis course is for professionals who are new to content design or want to build a solid foundation. You might be a:\u003c\/p\u003e\n \n\u003cul\u003e\n  \u003cli\u003eNew content designer seeking formal training\u003c\/li\u003e\n  \u003cli\u003eWriter or content professional moving into digital products and services\u003c\/li\u003e\n  \u003cli\u003eMarketer or communicator transitioning to product roles\u003c\/li\u003e\n  \u003cli\u003eUX or UI designer wanting to collaborate better\u003c\/li\u003e\n  \u003cli\u003eCareer changer with a writing or design background\u003c\/li\u003e\n\u003c\/ul\u003e\n \n\u003cp\u003eYou don't need content design experience to take this course.\u003c\/p\u003e\n \n\u003ch2\u003eWhat makes this course different\u003c\/h2\u003e\n \n\u003ch3\u003eLearn from experienced content designers\u003c\/h3\u003e\n\u003cp\u003eYour trainers are content designers working on live projects. They bring real-world insights and current industry experience directly into the classroom.\u003c\/p\u003e\n \n\u003ch3\u003eIntensive format that gets results\u003c\/h3\u003e\n\u003cp\u003eOur 2-day focused approach uses live instruction and immediate feedback. You'll be job-ready faster, with no months of video lessons to work through alone.\u003c\/p\u003e\n \n\u003ch3\u003eCreate a portfolio piece\u003c\/h3\u003e\n\u003cp\u003eWorking alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.\u003c\/p\u003e\n \n\u003ch3\u003eApply everything you learn\u003c\/h3\u003e\n\u003cp\u003eYou'll put concepts into practice by working on a realistic project. The exercises throughout the course reflect real content design tasks and challenges.\u003c\/p\u003e\n \n\u003ch3\u003eInclude GenAI in your toolkit\u003c\/h3\u003e\n\u003cp\u003eLearn to use GenAI tools in the content design process. It's a skill that's increasingly valuable in today's competitive job market.\u003c\/p\u003e\n \n\u003ch2\u003eWhat you'll learn and build\u003c\/h2\u003e\n \n\u003ch3\u003eDay 1: Learn content design foundations\u003c\/h3\u003e\n \n\u003cdl\u003e\n  \u003cdt style=\"font-weight: bold;\"\u003eUnderstand content design\u003c\/dt\u003e\n  \u003cdd\u003eLearn how content design and UX writing differ from copywriting.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eWork like a product team\u003c\/dt\u003e\n  \u003cdd\u003eDiscover how content designers collaborate with designers, developers and researchers.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eDecode user behaviour\u003c\/dt\u003e\n  \u003cdd\u003eLearn how people process information online, including cognitive load and scanning patterns.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eResearch user language\u003c\/dt\u003e\n  \u003cdd\u003eAnalyse keyword and phrase data to understand how users naturally speak. Use these insights to choose words that match users' mental models.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eIdentify real user problems\u003c\/dt\u003e\n  \u003cdd\u003eReview user interview data to uncover opportunities, pain points and gaps. Use these findings to inform your content priorities.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eCreate user requirements\u003c\/dt\u003e\n  \u003cdd\u003eTransform user problems into actionable content needs.\u003c\/dd\u003e\n\u003c\/dl\u003e\n \n\u003ch3\u003eDay 2: Create and test content\u003c\/h3\u003e\n \n\u003cdl\u003e\n  \u003cdt style=\"font-weight: bold;\"\u003eExplore image, video and audio tools\u003c\/dt\u003e\n  \u003cdd\u003eUnderstand how image generation differs from text. Learn to prompt for visuals and design more inclusive outputs.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eCheck for bias and exclusion\u003c\/dt\u003e\n  \u003cdd\u003eIdentify exclusionary patterns in content. Learn to use GenAI to support your review and design content that works for all your users.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eWork responsibly with GenAI\u003c\/dt\u003e\n  \u003cdd\u003eProtect data, verify accuracy and maintain quality. Understand broader concerns including environmental impact, trust and copyright.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eDevelop guardrails and governance\u003c\/dt\u003e\n  \u003cdd\u003eSee real-world guidelines from government and large organisations. Develop your own team-level policies for responsible GenAI use.\u003c\/dd\u003e\n \n  \u003cdt style=\"font-weight: bold;\"\u003eUnderstand changing user behaviour\u003c\/dt\u003e\n  \u003cdd\u003eLearn how GenAI is reshaping how people find and use content, and what this means for your work.\u003c\/dd\u003e\n\u003c\/dl\u003e\n \n\u003ch2\u003eFeedback from past courses\u003c\/h2\u003e\n \n\u003cblockquote\u003e\n  \u003cp\u003eIf you need to make your website more effective, and who doesn't, go through these amazing 2 days. A combination of expert knowledge and peer collaboration can change how you think.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n \n\u003cblockquote\u003e\n  \u003cp\u003eIt's very hands-on and the trainers are supportive and excellent at explaining the content.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n \n\u003cblockquote\u003e\n  \u003cp\u003eAll killer, no filler.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n \n\u003ch2\u003eAbout the course\u003c\/h2\u003e\n \n\u003cdl\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eDates\u003c\/dt\u003e\n\u003cdd\u003e23 to 24 July (2 days)\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eTime\u003c\/dt\u003e\n\u003cdd\u003e9:30 am to 4:00 pm (Melbourne time)\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eFormat\u003c\/dt\u003e\n\u003cdd\u003eLive online through Zoom\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eGroup size\u003c\/dt\u003e\n\u003cdd\u003eMaximum 16 participants\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eCertificate\u003c\/dt\u003e\n\u003cdd\u003eProfessional certificate upon completion\u003c\/dd\u003e\n\u003c\/dl\u003e\n \n\u003ch3\u003eWhat you'll need\u003c\/h3\u003e\n \n\u003cul\u003e\n  \u003cli\u003eReliable internet and webcam\u003c\/li\u003e\n  \u003cli\u003eAccess to Google Docs or Microsoft Office\u003c\/li\u003e\n  \u003cli\u003eAccess to Zoom\u003c\/li\u003e\n  \u003cli\u003eOptional: access to a text-based GenAI tool\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Content Design London","offers":[{"title":"23 to 24 July 2026","offer_id":56772963500412,"sku":null,"price":897.0,"currency_code":"GBP","in_stock":true},{"title":"13-14 August 2026","offer_id":56772968677756,"sku":null,"price":897.0,"currency_code":"GBP","in_stock":true}],"url":"https:\/\/checkout.contentdesign.london\/products\/content-design-fundamentals-delivered-by-weave","provider":"Content Design London","version":"1.0","type":"link"}