{"product_id":"content-design-in-action-delivered-by-weave","title":"Content design: in-action (Weave)","description":"\u003cp\u003eDevelop advanced teamwork skills for designing content across complex digital products and services. Get intensive, hands-on practice that prepares you for senior roles.\u003c\/p\u003e\n\u003cp\u003eThis course is delivered by Weave, our official training partner in Australia since 2019. It's taught online and streamed live from Australia.\u003c\/p\u003e\n\u003cp\u003eThe 2-day course has been updated based on over a decade's work with global brands and government agencies, and feedback from thousands of students who've completed our training.\u003c\/p\u003e\n\u003cp\u003eYou'll learn to design content for multi-step user journeys across different touchpoints. You'll also learn how to use GenAI tools for research analysis, journey mapping and testing.\u003c\/p\u003e\n\u003cp\u003eYou'll learn from experienced practitioners and earn a professional certificate.\u003c\/p\u003e\n\u003ch2\u003eWho should take this course\u003c\/h2\u003e\n\u003cp\u003eThis course is for professionals with 12 to 18 months of content design experience. You might be a:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGraduate of our Content design: fundamentals course\u003c\/li\u003e\n\u003cli\u003eContent designer ready for more complex projects\u003c\/li\u003e\n\u003cli\u003eUX writer moving into content design\u003c\/li\u003e\n\u003cli\u003eContent manager needing design techniques\u003c\/li\u003e\n\u003cli\u003eCommunication manager working on products\u003c\/li\u003e\n\u003cli\u003eContent strategist wanting hands-on practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat makes this course different\u003c\/h2\u003e\n\u003ch3\u003eLearn from experienced content designers\u003c\/h3\u003e\n\u003cp\u003eYour trainers are experienced content designers working on live projects. They bring advanced insights and current industry experience directly into the classroom.\u003c\/p\u003e\n\u003ch3\u003eIntensive format that gets results\u003c\/h3\u003e\n\u003cp\u003eOur 2-day focused approach uses live instruction and immediate feedback. You'll be promotion-ready faster, with no months of video lessons to work through alone.\u003c\/p\u003e\n\u003ch3\u003eCreate a portfolio piece\u003c\/h3\u003e\n\u003cp\u003eWorking alongside other learners in small groups, you'll have expert support throughout. You'll complete the course with a small portfolio piece that shows your new skills.\u003c\/p\u003e\n\u003ch3\u003eLearn to work with complexity\u003c\/h3\u003e\n\u003cp\u003eYou'll put concepts into practice by working on realistic multi-step user journeys. The exercises throughout the course reflect real content design tasks and challenges.\u003c\/p\u003e\n\u003ch3\u003eInclude GenAI in your toolkit\u003c\/h3\u003e\n\u003cp\u003eLearn to use GenAI tools for advanced content design workflows. It's a skill that's increasingly valuable in today's competitive job market.\u003c\/p\u003e\n\u003ch2\u003eWhat you'll learn and build\u003c\/h2\u003e\n\u003ch3\u003eDay 1: Advanced research and strategy\u003c\/h3\u003e\n\u003cdl\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eWork in agile environments\u003c\/dt\u003e\n\u003cdd\u003eUnderstand how to work in product teams using agile methods.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eAnalyse complex research\u003c\/dt\u003e\n\u003cdd\u003eIdentify language patterns and user needs from detailed interview transcripts.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eSynthesise strategic insights\u003c\/dt\u003e\n\u003cdd\u003eTurn research findings into clear recommendations for content decisions.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eIdentify needs and map user journeys\u003c\/dt\u003e\n\u003cdd\u003eCreate detailed journey maps showing opportunities and pain points across touchpoints.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eDesign for complexity\u003c\/dt\u003e\n\u003cdd\u003eDevelop content that works for multiple user needs.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003ePresent to stakeholders\u003c\/dt\u003e\n\u003cdd\u003eShare your ideas and rationale with others for feedback.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003ch3\u003eDay 2: Systematic content creation and optimisation\u003c\/h3\u003e\n\u003cdl\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eBuild scalable systems\u003c\/dt\u003e\n\u003cdd\u003eCreate reusable content patterns and components.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eCarry out testing\u003c\/dt\u003e\n\u003cdd\u003eRun content tests with realistic scenarios and interpret results.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eIterate on the design\u003c\/dt\u003e\n\u003cdd\u003eImprove content based on feedback using structured methods.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eMeasure performance\u003c\/dt\u003e\n\u003cdd\u003eIdentify metrics for ongoing content measurement.\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eLead stakeholder presentations\u003c\/dt\u003e\n\u003cdd\u003ePresent content solutions with business rationale.\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003ch2\u003eFeedback from past courses\u003c\/h2\u003e\n\u003cblockquote\u003e\n\u003cp\u003eA fantastic course run by real experts in content design.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003eIt has given me a great many takeaways that I want to put into practice at work.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003cblockquote\u003e\n\u003cp\u003eThe right balance of practical and theoretical.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch2\u003eAbout the course\u003c\/h2\u003e\n\u003cdl\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eDates\u003c\/dt\u003e\n\u003cdd\u003e10 to 11 September 2026 (2 days)\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eTime\u003c\/dt\u003e\n\u003cdd\u003e9:30 am to 4:00 pm (Melbourne time)\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eFormat\u003c\/dt\u003e\n\u003cdd\u003eLive online through Zoom\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eGroup size\u003c\/dt\u003e\n\u003cdd\u003eMaximum 16 participants\u003c\/dd\u003e\n\u003cdt style=\"font-weight: bold;\"\u003eCertificate\u003c\/dt\u003e\n\u003cdd\u003eProfessional certificate upon completion\u003c\/dd\u003e\n\u003c\/dl\u003e\n\u003ch3\u003eWhat you'll need\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReliable internet and webcam\u003c\/li\u003e\n\u003cli\u003eAccess to Google Docs or Microsoft Office\u003c\/li\u003e\n\u003cli\u003eAccess to Zoom\u003c\/li\u003e\n\u003cli\u003eOptional: access to a text-based GenAI tool\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Content Design London","offers":[{"title":"Default Title","offer_id":55420140159356,"sku":"","price":1366.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/checkout.contentdesign.london\/en-us\/products\/content-design-in-action-delivered-by-weave","provider":"Content Design London","version":"1.0","type":"link"}